Electronics Marketing News

A NEW RECORD: 5.0M ELECTRONICS PROS NOW ONLINE

PASADENA, CA - February 15, 2012 - 34,000 an hour. That's how many queries for product specs passed through the SupplyFrame network of electronics research sites last year — 24x7. That leads to a lot of downloads of the datasheets, applications notes and reference designs written by your product teams into the hands of engineers around the world. In fact, every day we delivered 314,000 datasheets to the worlds engineers.

Today, 5.0 million engineers and purchasers each month rely on us to discover and research electronic products for their new designs. That's up from our own record of 3 million just 12 months ago and we are still growing.

Focusing this power, SupplyFrame can shape the right audience for your next product launch into the designs of the world's most important engineers.

For the product marketing and marketing communication warriors of the electronics industry, sit back and watch this 45 second video of our key stats for your consideration in planning your growth in 2012.

Exclusive First Access: New Online Brand Benchmark Report

We believe that everything in online marketing can and should be measured to get the best results from your work. Keeping with that theme, SupplyFrame is sharing a new report with you that benchmarks 30 industry leading brands online. The report documents dozens of online marketing best practices, and further, provides ranking analysis on how each organization is performing against its industry peers.

The report, "Online Brand Benchmark Report: 30 Leading Brands in the Electronics Industry," was published by Heardable, a real-time contextual brand analytics platform. Heardable Co-Founder Gunther Sonnenfeld shared that "the objective of this report is to help leaders in the electronics industry understand the levers through which online brand value is created in order to identify opportunities to grow the value of their brand going forward."

Highlights from the Report's Findings

Electronics brands element14, Newark and Texas Instruments came out on top in social media and website performance. In-depth performance diagnostics measured many factors from mobile readiness to social network participation to adeptness at SEO.

Five Best Practices Leading Electronics Industry Brands are Following

1. Strong social media presence, participation, followers and advocates
2. Search engine optimized websites
3. Usable websites (easy to engage, share, interact, contact and transact)
4. Regular monitoring and optimization using web analytics software and testing tools
5. Optimizing websites for mobile smartphone browsing

More Information on the Report

Learn more about the report and Heardable's methodology or get insights into your brand with their free consultation: marketing@heardable.com.

DOWNLOAD COMPLIMENTARY REPORT NOW

SupplyFrame Launches E-Newsletter Program Targeting China's EE Design Engineers

Electronics manufacturers and distributors can generate brand loyalty and boost sales through exclusive program powered by eeFocus

PASADENA, CA – October 6, 2011 - SupplyFrame, provider of advertising and marketing services for the electronics industry, announced that it has launched a new e-newsletter marketing product designed for advertisers targeting China's thriving electronics industry. The new program is powered by eeFocus, the principal driver behind China's growing EE social media community.

Reaching over 400,000 electronics engineers in China, SupplyFrame's e-newsletter program is a key opportunity for electronics manufacturers and distributors to influence China's design engineers through messages, content and ads promoting their brands and products. Advertisers can choose from eight different vertical newsletter categories—from Embedded System Design to Analog and RF—or leverage them all.

"A strong combination of news, design tips and user-generated content from over 20 eeFocus engineering communities makes the program an engaging, cost-efficient tool for appealing to the vast EE community in China," noted John Schirmer, SupplyFrame's Vice President, Worldwide Sales. "Further, it is easy for advertisers to take advantage of this new program. An eeFocus team of industry-trained editors creates and manages all newsletter content so there's no impact on the advertisers' own resources."

"The content of our e-newsletters is unique in the market. It combines the appeal of social media with the industry news that matters most to our readers. We engage engineers through popular posts, blogs and downloads of circuit diagrams contributed by our community members—their peers. This provides our advertisers with a one-of-a-kind influence channel that reaches their target audience," added Gongyu Su, Founder and CEO, eeFocus.

For more information on SupplyFrame's e-newsletter program, please contact SupplyFrame: email sales@supplyframe.com or telephone +1 626-793-7732.

About SupplyFrame

SupplyFrame Media (http://www.supplyframemedia.com) is the one-stop provider for the electronics industry to reach and influence online decision makers from top to bottom of the electronics sales funnel. Reaching globally, SupplyFrame provides measurable advertising and marketing products delivering leading inbound and outbound results, plus inventory location products to expedite purchasing decisions and help electronics suppliers grow online sales. SupplyFrame, Inc. provides advertising solutions through the SupplyFrame Media Network. SupplyFrame also operates FindChips.com and QuoteFX.com.

About eeFocus

eeFocus (http://www.eefocus.com) is both a leading social network and a top-performing direct marketing and online advertising provider for the growing electronics industry across China. eeFocus, based in Beijing, China, publishes a series of Chinese language media products unique to the electronics industry, including turnkey branded social community sites, contextual advertising, and lead generation through e-news programs. eeFocus websites include the eeFocus.com engineering community site, the CNDZZ.com circuit design collaboration site, and the Datasheet5.com technical reference site. For advertising opportunities on eeFocus.com, contact SupplyFrame.

DOWNLOAD PRESS RELEASE (pdf)

 

4 Ways to Get More Traffic to Your Electronics Website

Is your website content getting maximum exposure to engineers? Do you spend time thinking about ways to expand your online audience? Have you tapped the well dry with SEO, PPC and other common traffic boosting techniques? Substantial gains in visits are possible by taking pieces of your content and posting it on other sites that your audience views. The following are current techniques being employed in online and social media marketing to attract a larger audience:

1. Boost Search Engine Traffic with Social Signals
   
2. Generate Web Traffic through LinkedIn
3. Promote Content Marketing Efforts with Displays Ads
   
4. Piggyback Off Authority, High Traffic or Social Media Sites to Grow Your Own Website's Audience

 

BOOST SEARCH ENGINE TRAFFIC WITH SOCIAL SIGNALS

B2B businesses are increasing their engagement with buyers through social network sites including Facebook, Twitter, LinkedIn, Google+ and numerous international counterparts (e.g. Baidu, Weibo, eeFocus). Reaching electronics engineers through these channels can directly contribute to your brand's search engine visibility.

Here's how it plays out: Likes, Follows, Votes, +1s, Diggs and similar "social signals" are considered a vote of confidence for your content, company or product. As social signals accumulate, more interaction with your content occurs since it is rated as more valuable or interesting. Usually each social signal carries its own momentum (e.g., a Facebook "Like" spreads through Facebook and +1 content gets extra visibility in Google+). Search engines including Google, Bing and Yahoo then measure many of these social signals to determine content relevance and factor those measurements into search rankings. The higher your content ranks, the more chance you have for search engine and community referrals.

The key takeaway here is that social signals are becoming more than just bragging rights on a web page. They are social proof of authority or content value. They are traffic builders. They are influencers. Here are some tips on building your social signals:

1. Add social widgets to every page of your website, blog, forums, videos, photos, etc.
2. Add Google's FeedFlare to your RSS feed content to promote sharing of your feeds.
3. Encourage visitors to bookmark and share your content.
4. Use your brand name in posts.
5. Include URLs in Tweets and status updates.
6. Authority is a key online metric for search engines. Have trustworthy people share your content. Don't use “like farms.” Try Klout, Klout to find strong social influencers and find out the strength of your own influence.

 

GENERATE WEB TRAFFIC THROUGH LINKEDIN

Known mainly for its business networking capabilities for individuals, LinkedIn is also a strong source of traffic for electronics marketing professionals looking to grow visits to their business sites. The platform provides powerful apps and tools that can help you promote your content and sites. Here are ten smart ways to leverage LinkedIn as a social media tool to network with prospects and send them to your website:

1. Join LinkedIn Groups in your industry. Check out our Group: Online Marketing in the Electronics Industry.
2. Grow network connections to expand reach and increase ability to contact LinkedIn members.
3. Post links on LinkedIn Groups discussions that point to your blog articles or relevant website content.
4. Install the blog widget so that your articles auto-post to your profile through RSS feed.
5. Add links in the "Websites" section of your profile. Use the "Other" option in the drop-down to create more descriptive links to your sites (e.g., ABC Electronics Website vs. Website).
6. Answer LinkedIn Questions. Include a description and link to your content in both the “Websites” section and the text section when you post your answer.
7. Set up your business as a Company and list your products there as well as obtain recommendations.
8. Add your Feeds to your Company page.
9. Add the LinkedIn Share button to your website and blog.
10. Share links in your LinkedIn Status Updates.

SEE LAB42's LINKEDIN USER PROFILE SURVEY RESULTS
VIEW PRESENTATION OF LINKEDIN DEMOGRAPHICS

 

PROMOTE CONTENT MARKETING EFFORTS WITH DISPLAYS ADS

In recent years, display ads were overshadowed by the media industry's spotlight on search advertising. But things change fast... display is back and in a big way! Digital intelligence and research firm eMarketer projects display will surpass search as the top ad spend category by 2015. This is welcome news to many electronics marketers employing content marketing strategies (e.g. promotion of instructional videos, datasheet downloads and product landing pages) earlier in the sales process. Today's targeted ad channels, a variety of online ad formats, and the ability to touch audiences with visually compelling content all make display advertising a very powerful marketing tool.

There are many ad networks and channels that offer display programs, but these options may not give you the targeted audience you desire. We've covered our IPO ad programs in several past communications and thought we'd take the opportunity to mention our display programs. For those of you that desire the same type of targeted audience our IPO ads attract, yet require a colorful visual campaign, animation or specific campaign imagery in your ad, SupplyFrame display programs are a perfect solution.

Sample SuppyFrame Display Ad

 

TARGET MORE ENGINEERS WITH DISPLAY ADS. GET STARTED HERE.

 

PIGGYBACK OFF AUTHORITY, HIGH TRAFFIC OR SOCIAL MEDIA SITES TO GROW YOUR OWN WEBSITE'S AUDIENCE

Piggybacking leverages existing websites' authority or popularity to further grow your own site. It has been a common link building practice for years but is becoming a more necessary tactic for web promotion now that search engines are rethinking how they rank websites. Piggybacking involves posting content to your own website initially and then cross-posting into authoritative, high traffic or social media sites to further promote the content. Visitors go to the authoritative website to view content and are pointed directly to your website from the partial content or from calls to action for more information.

You may wonder why your website wouldn't rank first for related searches or why a one-man blog can garner more traffic than that of a multinational B2B. The answer is that they have built authority (credibility, popularity, strong following and high search rankings) and may rank well above larger businesses. In search, authority comes in all sizes—especially where current algorithms rely more heavily on social signals and content value. If you are ready to try out this practice here are some places to start:

Content Hubs and Ezines

Create varied versions or excerpts from your original content and post it to content hub sites. These sites can be likened to community blogging. The sites are constantly updated and generally strongly ranked in search engines because of their authority and high volume of traffic. Many content hubs allow you to start your own hub or topic, add your profile, link lists and often your own admin rights for the community. Links to your sites from trusted hubs help drive traffic to your own site by enticing users to visit your site to do something further, such as read the full article, download a related guide or PDF or get more information. Here are a few examples of content hub sites: Squidoo, HubPages, Wikipedia, AboutUs, Zimbio, SlideShare.

Social Bookmarking Sites

Posting to social bookmarking sites is another great way to piggyback on high traffic, authority sites. Make sure you choose wisely and opt for sites with strong pagerank. Vary your submission titles so you can rank for different phrases. Following are a few examples of authoritative social bookmarking sites: Digg, StumbleUpon, Reddit, Delicious, TweetMeme, Slashdot , FriendFeed. There are numerous resources online that list social bookmarking sites that have high authority

YouTube 

As noted in "Using Video to Win Over Engineers," instructional videos, testimonials and product demos are great tools for engaging electronics engineers, but they only go so far on your own site unless promoted. YouTube videos have the ability to attract huge audiences and are valued in search engines. Include your website branding and a link to your website in the video description and send more buyers to your own site.

 

Using Video to Win Over Electronics Engineers

Electronics marketing professionals around the world know well that "content is king." It's what drives the success of your website, email marketing, social media, and lead generation campaigns. Video content is increasingly common in the electronics industry because it provides self-service sales support and lower-funnel conversion. Informational videos add value to the design process by building audience trust and providing credibility to the product and company behind the videos. Whether you are producing your first videos or working to optimize the results from an ongoing video series, the following are some areas of consideration for your overall video strategy:

1. Choose the Style of Video that Suits Your Marketing Goals Best
   
2. Make Videos Interactive
3. Get Your Video Seen by a Large Qualified Audience
   
4. Optimize Videos for Improved Search Visibility
   
5. Analyze Video Performance
   

 

CHOOSE THE STYLE OF VIDEO THAT SUITS YOUR MARKETING GOALS

From datasheets to evaluation kits, educating the engineers about your products is key to your sales process. This is especially true of advanced technologies where words aren't enough to describe a product's capabilities or convey its benefits. Videos enable you to offer sales education, yet keep the content compelling and even entertaining. But beyond education, there are marketing goals you should define before choosing the type of video to produce. Is branding top of mind? Or maybe social interaction and outreach is the key goal. Here are a few types of video content that are being used by marketers to promote their products:

1. Product Demo Videos
   Online product demos are designed to showcase the features and benefits of a product. These may have more brand-building imagery and messaging than their counterpart—the instructional video (see below). 


2. Instructional Videos
   Designed with education at their core, instructional videos demonstrate to design engineers how a product functions, the problem it solves and how it is applied. This type of video is a more common use of video in the industry and one of the most credible in terms of soft-sell marketing.


3. Crowdsourcing Video Contests / Design Contests
   Crowdsourcing is one of the top trends on the Web. Companies engage their audiences via customer/fan-generated videos that are collected through online contest submissions (generally for a prize). Design contests are one example of how crowdsourcing contests are being used in the electronics industry. One option for crowdsourcing contests is Facebook/Twitter integrated solution Offerpop. It's affordable and easy to use for holding contests, though you may attract a broader audience than your target market since these are not electronics-industry specific sites.


4. Testimonials
   Producing customer testimonial videos is another effective approach to video content marketing. Hearing success stories from a peer is a credibility booster. Plus, this type of brief video can be integrated into your product demos or used as stand-alone video.

 LEARN MORE ABOUT OFFERPOP

 

MAKE VIDEOS INTERACTIVE

One of the most exciting trends in the video space is made possible through clickable video technologies. Anything in a video can now viably be clickable. Clickable elements can be added to a video through overlays that put a customer in the driver's seat as to what they want to do next. Customers can be given options such accessing related product info, sharing features, ecommerce carts or special offers. At the simple, low-cost end, products like the Flash widget LinkedTube allow companies to add links and sharing options to YouTube videos. For more robust capabilities, companies like Clikthrough or Overlay TV offer enterprise platforms that provide everything from video management to clickable overlay technology and analytics. Overlay TV even offers "Experience Pages" to support crowdsourcing. These pages serve as a hub that allow your online communities to record or upload and share their own videos. Check out their galleries to get some ideas for your own interactive videos.

FIND OUT HOW LINKEDTUBE WORKS
CHECK OUT CLIKTHROUGH
MORE ON OVERLAY TV

 

GET YOUR VIDEO SEEN BY A LARGE QUALIFIED AUDIENCE

While an increasing number of electronics suppliers are producing monthly videos to convert web audiences into sales, many companies skip a critical step in their video marketing plan – getting the video in front of engineers. Simply posting the video on your website or a video sharing service and hoping engineers will find it typically results in just a handful of views of your new content. A promotional plan is necessary to steer a large number of qualified electronics engineers towards your videos.

SupplyFrame offers video promotion campaigns that can expose your new video to millions of engineers every month. Suppliers using SupplyFrame to promote product videos are receiving industry-leading exposure across our global network of electronics designers and buyers. Promoting product videos through SupplyFrame can make a marked difference in ROI for your video campaigns by driving our audience directly to your videos and getting the benefits from your video investment right away.

 

NEED A VIDEO PROMOTED? START HERE

 

OPTIMIZE VIDEOS FOR IMPROVED SEARCH VISIBILITY

Video is a powerful tool to improve site rankings. A Forrester Research study found SEO-optimized videos are 50 times more likely than traditional web pages to receive an organic first-page ranking. Here are some tips on optimizing your videos for better search engine visibility:

1. Include keywords in your video filename, title, tags, URL.
2. Create a video library on your website.
3. Generate a Google Video Sitemap. Be sure to include thumbnail code in your video sitemap and create a thumbnail image for each separate URL (recommended size 160x120px).
4. Place video higher up on your page and on relevant pages of text content.
5. Link to videos using important keywords in anchor text.
6. Offer embedding code to others.

 LEARN MORE ABOUT VIDEO OPTIMIZATION ON REEL SEO

 

ANALYZE VIDEO PERFORMANCE

You likely spend some money on producing your videos and may ask yourself after a launch if the effort to storyboard your video, script it, record and edit it has paid off. As with other marketing mediums, understanding the performance of your video marketing effort is key in planning future programs and determining ROI. How long did a viewer watch a particular video? How did they find that video? Did they click anything on your overlays? These types of questions can be answered through video analytics. Tools can be leveraged such as Google Analytics, YouTube Insight (YouTube's self-service analytics and reporting tool), Site Catalyst, Flowplayer (video player that includes analytics) or TubeMogul's InPlay (free video analytics service that integrates with any video player). Whatever solution you choose to use, the key is to understand what types of video resonate with your market and whether the videos support your marketing goals.

GET YOUTUBE INSIGHT
VIDEO TRACKING IN GOOGLE ANALYTICS
FIND OUT ABOUT FLOWPLAYER
LEARN ABOUT TUBEMOGUL'S INPLAY

 

Reach Beyond Google and Search Marketing

Why SupplyFrame is Becoming the Channel of Choice To Promote Electronics Online

Search advertising is a marketing staple for many Fortune 500 and leading consumer brands, but is it the best choice for an electronics supplier's ad dollars? Here are some of the compelling reasons electronics marketing professionals extend their reach beyond search channels and engage SupplyFrame to promote electronic components online.

1. Quality. SupplyFrame's 4 Million Monthly Users Are Electronics Decision Makers.
   
2. Power. Don't Share Advertising Space with Your Competitors.
   
3. Ease. Launch a Winning Campaign in 72 Hours Without Training.
   
4. Assurance. SupplyFrame Can Guarantee Delivery, You Can Estimate ROI.
   
5. Support. Work with Real People Who Are Fluent in Marketing Electronics.
   

 

 

 

Quality. SupplyFrame's 4 Million Monthly Users Are Electronics Decision Makers. 

Quality or Quantity? Is it better to promote your products on sites that attract four million electronics engineers and buyers or through an expansive search engine that serves the masses? While search marketing draws in an immense audience, the vast majority are not qualified prospects for your products. People use search engines or tools for an unimaginably wide variety of online activities—both at work and at home. Consequently, search marketers spend their time isolating qualified users within the many users of search. SupplyFrame users, in contrast, are principally engineers who rely on the site network for the research, design and manufacturing of products.

So, how do we know SupplyFrame tops search marketing for promoting electronics? Not only is our audience highly qualified, but our customers report that CTRs from SupplyFrame ads consistently outperform those of other search marketing programs.

 READ ABOUT SUPPLYFRAME'S AUDIENCE.

 

Power. Don't Share Advertising Space with Your Competitors. 

Why share ad space on a search results page with ten of your competitors when you can "own" the page? Our proprietary IPO ad format, which stands for Intros, Promos and Offers, is big and bold and top of page for one reason—to get you unquestionable attention. Beyond getting your share of voice, power in advertising is also about impact. Search programs often give you complicated tools and training programs to help you make your point and even limit the number of characters you can have in your ad. SupplyFrame’s ad team creates powerful IPO ads that are rich in content, strong in impact, and tuned for an industry audience our sites cater to daily.

POWER UP YOUR AD PROGRAMS WITH SUPPLYFRAME. LEARN HOW.

 

Ease. Launch a Winning Campaign in 72 Hours Without Training. 

A search on "getting started with PPC" returns over 18 million results...and there is a reason so much has been written. Search engine ad programs take time and training to understand and master. Many companies have dedicated an entire team of people with specialized bidding tools just to manage their ads. This complexity explains why so many people make their living off PPC consulting or why Google offers certification programs for "AdWords Professionals." Search advertising can be cost-effective, however, you need to manage every part of your campaign with significant expertise to see a strong ROI.

In contrast, getting started with SupplyFrame's ad programs is a simple 1-2-3 process from sign-up to go-live. You just let us know what products you want to promote and we do the rest. We create the optimal ad, take it live, and report the results to you—giving you time to focus on all the other work you need to do.

GET A QUICK ESTIMATE WITH OUR CAMPAIGN PLANNER.

 

Assurance. SupplyFrame Can Guarantee Delivery, You Can Estimate ROI.  

Do you find your search ads aren't showing up in your target searches? Or do you have budget allocated to search programs but can't get enough impressions and clicks to spend it? There are several reasons this could happen. Paid listing results are automated and have complex engines behind them. Your ad may have been deemed less relevant than others, you may have not bid enough or maybe your competitor is better at PPC management than you. The net result is the same—you didn't meet your goals.

Impressions for SupplyFrame ads aren't based on your competitors' ads. They aren't served up based on a quality score and ad rank. The number of impressions you and your SupplyFrame regional manager establish is the number that will be delivered each month. You won't miss impressions based on a machine determining if your ads are worthy of being seen. And you can more accurately project ROI if you know what to expect in term of ad impressions.

 

Support. Work with Real People Who Are Fluent in Marketing Electronics. 

SupplyFrame partners with you for success on your campaigns. Our team comes from the electronics industry and has years of experience designing campaigns that deliver results for electronics suppliers. We understand the unique sales path an engineer follows on the way to a design win. We work hand-in-hand with each customer to help develop the best calls to action for ads. Our ad ops team works with you to define goals, craft ads, and ensure results are showing up accurately in your reports. We don't just place it, leave it, and expect you to configure your own reports. We collaborate with you throughout the entire campaign process.

NEED HELP STRATEGIZING YOUR NEXT PRODUCT LAUNCH?

 

Social Media in a Box – Instant Communities for China's Engineers

Building a social media community for an electronics business on Facebook or Twitter is difficult. Not only is it challenging to get engineers to participate, it takes a lot of dedicated time and resources to populate the pages with compelling content. SupplyFrame has been working on an answer—and we have it.

It is now easy to launch and engage designers in China, one of the most lucrative engineering markets in the world. The best news is that SupplyFrame does all the work for our customers just get the results! We build the community, bring all the engineers, brand it with customer logos, and even custom write all the content for it.

SupplyFrame customers get an engaged community of engineers in China along with their email addresses for all of their marketing outreach. The community can be up and running in just six weeks for less money than is likely being spent on Google Adwords each month. SupplyFrame and eeFocus have combined forces through a unique and strategic partnership that now makes this possible. We do all the work, our customers approve everything and get all the credit.

Download our presentation to find out why companies like Freescale Semiconductor, Linear Technology, Vishay, National Semiconductor, Epson and many more already have their own communities!

DOWNLOAD PRESENTATION "SUPPLYFRAME SOCIAL MEDIA COMMUNITIES"

Landing Pages for Successful Electronics Marketing

Paving the Way to an Online Design Win

Online traffic-building campaigns are designed to increase visits to electronics suppliers’ websites but converting those visits into value is the job of the landing page. Landing pages or web pages designed to ”seal the deal” are often overlooked and can be misunderstood essentials in the campaign process. Successful online marketing campaigns direct traffic to landing pages designed to measurably convert an engineer’s web visit into a step closer to a design win. This Industry Insight takes a look at landing pages—optimization, best practices, conversion tracking and testing.

1. Optimizing Landing Pages to Improve Campaign ROI
   
2. Landing Page Conversions — Tracking the Sales Path
   
3. Testing. 1. 2. 3. — Increase Landing Page Performance
   

Path to the Online Design Win

Online prospects move through a sequence of research and education activities as they evaluate your component as part of their design. Similar to a face-to-face sales person, the online marketer needs to anticipate the evaluation process and craft landing pages to both expedite and measure the increasing intent to design in the component. The treasure map below highlights several of the common conversions demonstrating increasing selection intent.

Optimizing Landing Pages to Improve Campaign ROI

With electronics engineers and buyers initiating the sales process online, landing or product pages can impact the ROI of a marketing campaign. Landing pages are specific to a given product, service or offer and visitors expect them to be relevant to the campaign they support. If for instance, an engineer clicks an online ad for a specific product yet lands on the supplier’s home page, the engineer may bounce from the site immediately and future interest in the product, or even the company, may be lost. There are many best practices for developing landing pages but there are a few central themes: keep it simple, keep it relevant, keep on testing.

This is a great infographic from Unbounce, a landing page platform company, which walks marketers through a 12-step landing page rehab program.

CLICK TO ENLARGE

More on Landing Page Optimization

THE 12-STEP LANDING PAGE REHAB PROGRAM
25 GOOGLE WEBSITE OPTIMIZER TIPS FOR BETTER PRODUCT PAGES
10 TIPS FOR B2B LANDING PAGE OPTIMIZATION FOR BETTER CONVERSION
LANDING PAGE BEST PRACTICES

Landing Page Conversions — Tracking The Sales Path

When electronics engineers and buyers respond to online campaigns and arrive at your landing pages, there are multiple actions they take that will grade their intent to design in your product. These visitors are downloading product datasheets, viewing video demos, checking inventory levels and pricing, and other similar activities that help reach design decisions. Tracking the content that engineers and buyers seek or the steps they take along the research and evaluation path can be telling. These activities or “conversions” can give electronics suppliers a window into future web strategies and ultimately boost online revenue.

When mapping out conversions, many marketers identify and track only major buying events, such as a purchase or completion of a registration form. Though these conversions are significant to ROI, other impactful events take place before a lead is established or a sale is made. Expand your key performance indicators to find out which product is getting the most datasheet downloads or which video has the most visits from your ad campaigns. Check traffic sources to see how many conversions are driven from a specific source (e.g. press release, search engine, advertisement, referring site, social media, etc.). By widening the net of KPIs and conversion metrics, marketers can better understand all the steps within the full sales funnel and create tailored campaigns that speak to prospects along the way.

WHITEBOARD FRIDAY — TRACKING NON-TRADITIONAL CONVERSIONS (VIDEO)
MICRO CONVERSIONS: THE KEY TO MAXIMUM LIFETIME CUSTOMER VALUE
5 WAYS TO IMPROVE YOUR WEB ANALYTICS

Testing. 1. 2. 3. — Increase Landing Page Performance

You’ve been running your landing page for a while. Your analytics tell a good story about their success. You’re converting prospects into customers. But…can you get even more clicks or conversions? Testing different variants of your landing page (A/B Testing and Multivariate Testing) is the way to benchmark results and find a winning landing page for your campaign. A/B testing is the simplest form of testing. You compare your original page to one or more alternative pages that each have a single alteration from the original page. While A/B tests measure the effect on just one page variant, multivariate tests look at different content simultaneously, determining the most effective combination. For either testing method, once you collect enough stats to indicate which version yields the best results, you keep the top performer. But testing doesn’t stop there. There is room for continual improvement, thus testing should be repeated for optimal results.

The good news is you don’t have to be a web analyst or statistics expert to try out A/B or multivariate testing on your landing pages. Here’s a list of some articles that will help you get started with landing page testing including ideas for which page elements to test and tools for performing the tests.

GOOGLE WEBSITE OPTIMIZER TESTING VIDEO
5 EASY LANDING PAGE TESTS
LANDING PAGE TESTING: HOW TO TEST AND WHAT TO TEST

 

SupplyFrame and EEFOCUS Get Social In China

SupplyFrame Deal Expands Media Footprint in China to Include Social Media, Lead Generation, Newsletters, Design Contests and Editorial Content

SupplyFrame a leading provider of advertising and marketing services for the electronics industry, today announced that it has completed a strategic investment in EEFOCUS in Beijing, China. EEFOCUS has established itself as both a leading social network and a top-performing direct marketing and online advertising provider for the growing electronics industry across China. The strategic investment further expands the audience and product offerings for SupplyFrame while adding local sales, marketing and development teams for the Chinese market.

“China is driving most of the growth that is happening across the electronics industry today,” said Steve Flagg, Founder and CEO of SupplyFrame. “By combining the SupplyFrame Media network with the EEFOCUS community platform, we are bringing new and innovative ways for our customers to reach and engage with the Chinese design engineer.”

EEFOCUS publishes a series of Chinese language media products unique to the electronics industry, including turnkey branded community sites, contextual advertising, and lead generation through newsletter and email programs across one million registered users. Major EEFOCUS media sites include the EEFOCUS.com engineering community site, the CNDZZ.com circuit design collaboration site, and the Datasheet5.com technical reference site.

“EEFOCUS has over one million registered users engaging with suppliers and other engineers during their electronics design activities,” noted Gongyu Su, General Manager of EEFOCUS. “SupplyFrame brings us an exclusive go-to-market team that will take the EEFOCUS products and technology worldwide.”

About SupplyFrame

SupplyFrame, Inc. (http://www.supplyframe.com) is the one-stop provider for the electronics industry to reach and influence online decision makers from top to bottom of the electronics sales funnel. Reaching globally, SupplyFrame Media provides measurable media products delivering leading inbound and outbound marketing results, plus inventory location products to expedite purchasing decisions and help electronics suppliers grow online sales. SupplyFrame, Inc. provides advertising solutions through the SupplyFrame Media partnership network. SupplyFrame also operates FindChips.com and QuoteFX.com.

Global-Proof Your Email Marketing

Email marketing is a proven way to follow-up with prospects and customers. A global email marketing strategy can help uncover future sales opportunities on a world-wide scale and maintain engagement with qualified engineers around the world. However, creating a successful email campaign with global aspiration requires local skills in language and culture. Following are some articles that cover the key ways marketers can address these challenges to achieve success with their international email campaigns.

SIX INTERNATIONAL EMAIL MARKETING CHALLENGES
GLOBAL EMAIL MARKETING: 5 IMPORTANT CONSIDERATIONS 
HOW TO LOCALIZE YOUR EMAIL MARKETING MESSAGE
EMAIL MARKETING FROM YOUR INTERNATIONAL KITCHEN