Electronics Marketing News

SupplyFrame Launches E-Newsletter Program Targeting China's EE Design Engineers

Electronics manufacturers and distributors can generate brand loyalty and boost sales through exclusive program powered by eeFocus

PASADENA, CA – October 6, 2011 - SupplyFrame, provider of advertising and marketing services for the electronics industry, announced that it has launched a new e-newsletter marketing product designed for advertisers targeting China's thriving electronics industry. The new program is powered by eeFocus, the principal driver behind China's growing EE social media community.

Reaching over 400,000 electronics engineers in China, SupplyFrame's e-newsletter program is a key opportunity for electronics manufacturers and distributors to influence China's design engineers through messages, content and ads promoting their brands and products. Advertisers can choose from eight different vertical newsletter categories—from Embedded System Design to Analog and RF—or leverage them all.

"A strong combination of news, design tips and user-generated content from over 20 eeFocus engineering communities makes the program an engaging, cost-efficient tool for appealing to the vast EE community in China," noted John Schirmer, SupplyFrame's Vice President, Worldwide Sales. "Further, it is easy for advertisers to take advantage of this new program. An eeFocus team of industry-trained editors creates and manages all newsletter content so there's no impact on the advertisers' own resources."

"The content of our e-newsletters is unique in the market. It combines the appeal of social media with the industry news that matters most to our readers. We engage engineers through popular posts, blogs and downloads of circuit diagrams contributed by our community members—their peers. This provides our advertisers with a one-of-a-kind influence channel that reaches their target audience," added Gongyu Su, Founder and CEO, eeFocus.

For more information on SupplyFrame's e-newsletter program, please contact SupplyFrame: email sales@supplyframe.com or telephone +1 626-793-7732.

About SupplyFrame

SupplyFrame Media (http://www.supplyframemedia.com) is the one-stop provider for the electronics industry to reach and influence online decision makers from top to bottom of the electronics sales funnel. Reaching globally, SupplyFrame provides measurable advertising and marketing products delivering leading inbound and outbound results, plus inventory location products to expedite purchasing decisions and help electronics suppliers grow online sales. SupplyFrame, Inc. provides advertising solutions through the SupplyFrame Media Network. SupplyFrame also operates FindChips.com and QuoteFX.com.

About eeFocus

eeFocus (http://www.eefocus.com) is both a leading social network and a top-performing direct marketing and online advertising provider for the growing electronics industry across China. eeFocus, based in Beijing, China, publishes a series of Chinese language media products unique to the electronics industry, including turnkey branded social community sites, contextual advertising, and lead generation through e-news programs. eeFocus websites include the eeFocus.com engineering community site, the CNDZZ.com circuit design collaboration site, and the Datasheet5.com technical reference site. For advertising opportunities on eeFocus.com, contact SupplyFrame.

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SupplyFrame and EEFOCUS Get Social In China

SupplyFrame Deal Expands Media Footprint in China to Include Social Media, Lead Generation, Newsletters, Design Contests and Editorial Content

SupplyFrame a leading provider of advertising and marketing services for the electronics industry, today announced that it has completed a strategic investment in EEFOCUS in Beijing, China. EEFOCUS has established itself as both a leading social network and a top-performing direct marketing and online advertising provider for the growing electronics industry across China. The strategic investment further expands the audience and product offerings for SupplyFrame while adding local sales, marketing and development teams for the Chinese market.

“China is driving most of the growth that is happening across the electronics industry today,” said Steve Flagg, Founder and CEO of SupplyFrame. “By combining the SupplyFrame Media network with the EEFOCUS community platform, we are bringing new and innovative ways for our customers to reach and engage with the Chinese design engineer.”

EEFOCUS publishes a series of Chinese language media products unique to the electronics industry, including turnkey branded community sites, contextual advertising, and lead generation through newsletter and email programs across one million registered users. Major EEFOCUS media sites include the EEFOCUS.com engineering community site, the CNDZZ.com circuit design collaboration site, and the Datasheet5.com technical reference site.

“EEFOCUS has over one million registered users engaging with suppliers and other engineers during their electronics design activities,” noted Gongyu Su, General Manager of EEFOCUS. “SupplyFrame brings us an exclusive go-to-market team that will take the EEFOCUS products and technology worldwide.”

About SupplyFrame

SupplyFrame, Inc. (http://www.supplyframe.com) is the one-stop provider for the electronics industry to reach and influence online decision makers from top to bottom of the electronics sales funnel. Reaching globally, SupplyFrame Media provides measurable media products delivering leading inbound and outbound marketing results, plus inventory location products to expedite purchasing decisions and help electronics suppliers grow online sales. SupplyFrame, Inc. provides advertising solutions through the SupplyFrame Media partnership network. SupplyFrame also operates FindChips.com and QuoteFX.com.

SupplyFrame Launches FindChips Mobile App for Online Components Search

Electronics Engineers and Buyers Can Now Access On-the-Go Components Inventory Levels and Pricing for Leading Distributors

 

SupplyFrame announced today that it has launched a mobile version of its FindChips.com website. The FindChips.com online components search site provides engineers and buyers with inventory and pricing information for dozens of leading component distributors across the electronics industry. The new application supports the increasingly popular Android operating system.

“FindChips Android app brings users the same great features of the FindChips.com site to their smartphone — fast, accurate, free online component searches,” noted Andy Brown, VP Product Management and Content at SupplyFrame.

“Users logged over 10.5 million visits to distributor sites from FindChips in 2010 as part of the SupplyFrame network of electronics reference sites. The availability of our Android app will increase visits to our customers by allowing users who have limited corporate Internet access to simply use their phones,” added John Schirmer, SupplyFrame’s VP Worldwide Sales.

Used by component buyers for over 12 years, FindChips.com is the gold standard for locating component inventory from across the industry. The unique site has built an intensely loyal user base because of its speed, accuracy, and no-nonsense approach. Nearly 300,000 people each month use the service to locate available stock of electronic components – most buyers use the service multiple times every day.

The FindChips Android app is now available for download from Google’s Android Market. Interested users can also scan the QR code on the FindChips.com homepage.

SupplyFrame Media Strengthens EMEA Leadership with Two Key Electronics Industry Leaders

John Waddell Joins SupplyFrame as Director of Sales EMEA and Marcus Plantenberg Joins as Director of Sales Germany, Austria, Switzerland

PASADENA, CA – March 1, 2011 - SupplyFrame Media, a leading advertising solutions provider for the electronics industry, today announced two new appointments to strengthen the leadership team for its global expansion. John Waddell has been named Director of Sales EMEA and Marcus Plantenberg as Director of Sales Germany, Austria and Switzerland. Waddell and Plantenberg will work to build SupplyFrame Media partnerships and its brand in the region.

“The addition of John and Marcus to SupplyFrame greatly bolsters our global operations leadership,” said John Schirmer, VP of Worldwide Sales for SupplyFrame Media. “These two industry leaders bring years of combined media sales experience to the SupplyFrame team. Their expertise in the electronics media market will be invaluable in growing and supporting our customer base of leading electronics suppliers. Geo-targeting and native language support in our advertising solutions combined with a growing audience in EMEA of over 12 million page views per month solidifies the value of a local presence in the region.”

SupplyFrame Media’s partnership network is the largest, fastest-growing network of websites dedicated to the information needs of design engineers and procurement professionals in the electronics industry. SupplyFrame Media reaches over 3.5 million unique electronics professionals each month worldwide with over one million from the EMEA region.

SupplyFrame Media offers performance-based advertising solutions specialized to the needs of the electronics market. SupplyFrame’s unique advertising capabilities allow manufacturers, distributors and their media agencies to target and influence a large, high quality audience for product launch, demand generation and branding campaigns.

"SupplyFrame has both a qualified and responsive audience in the region,” said Marcus Plantenberg.

“EMEA is a key area of focus for the company. I’m fortunate to underpin the phenomenal momentum of growth and opportunity in the online media space for our industry,” adds John Waddell.

Most recently, Waddell served as Director of International Sales at Reed Business Information France. Plantenberg has a long history of service in the electronics media industry including the successful representation of Pan-European magazine and online property EPN.

About SupplyFrame Media

SupplyFrame Media (http://www.supplyframemedia.com) is a division of SupplyFrame, Inc., the one-stop provider for the electronics industry to reach and influence online decision makers from top to bottom of the electronics sales funnel. Reaching globally, SupplyFrame Media provides measurable media products delivering leading inbound and outbound marketing results, plus inventory location products to expedite purchasing decisions and help electronics suppliers grow online sales. SupplyFrame, Inc. provides advertising solutions through the SupplyFrame Media partnership network. SupplyFrame also operates FindChips.com and QuoteFX.com.

SupplyFrame Media Expands US Sales Team

Brian Landy to Join SupplyFrame Media from EDN/UBM

PASADENA, CA – February 15, 2011 - SupplyFrame Media, a leading advertising solution for the electronics industry, announced today that industry professional Brian Landy will join its growing sales and operations team. Landy will focus on expanding sales efforts in the US Western region, developing relationships with manufacturers and distributors who could benefit from SupplyFrame’s online media solutions for the electronics engineering lifecycle.

“Brian has established himself as one of the most trusted and well-respected sales partners in the marketplace,” noted John Schirmer, SupplyFrame’s VP Worldwide Sales. “His online media expertise combined with industry knowledge of the changing business landscape will be invaluable for ensuring SupplyFrame addresses our customers’ evolving needs. Brian is a great addition to the team.”

SupplyFrame Media offers performance-based advertising solutions specialized to the needs of the electronics market. SupplyFrame’s unique advertising capabilities allow manufacturers, distributors and their media agencies to target and influence a large, high quality audience for product launch, demand generation and branding campaigns.

SupplyFrame Media’s partnership network is the largest, fastest-growing network of websites dedicated to the information needs of design engineers and procurement professionals in the electronics industry. In 2010, SupplyFrame Media sent over 15 million qualified visits to manufacturer and distributor websites.

"I have been competing in the space watching SupplyFrame move up from an unknown to a company that comes up in every sales meeting...in a positive way,” said Landy. “I’m excited to be a part of a company that has developed proven solutions for this market. Their reach in international markets offers strong potential to help shape a company’s global footprint, and I’m looking forward to being part of that, as well.”

Landy has an established track record of B2B sales success in the electronics media arena. He began his career as a regional sales representative for Reed’s Electronics News/Electronics Business followed by positions with veteran electronics trades from IndustryWeek to ECN and, most recently, EDN.

About SupplyFrame Media

SupplyFrame Media (http://www.supplyframemedia.com) is a division of SupplyFrame, Inc., the one-stop provider for the electronics industry to reach and influence online decision makers from top to bottom of the electronics sales funnel. Reaching globally, SupplyFrame Media provides measurable media products delivering leading inbound and outbound marketing results, plus inventory location products to expedite purchasing decisions and help electronics suppliers grow online sales. SupplyFrame, Inc. provides advertising solutions through the SupplyFrame Media partnership network. SupplyFrame also operates FindChips.com and QuoteFX.com.

Contact

Jeff Curie
SupplyFrame, Inc.
+1 626.793.7732
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SupplyFrame Sends 15 Million Visits to Suppliers’ Websites in 2010

2010 Recap: The Numbers that Shaped 2010

2010 was a year of online growth in the engineering community. Among the many gains, SupplyFrame Media reported that they converted their 3 million unique visitors a month into over 15 million visits to their customer’s websites in 2010. SupplyFrame’s 2010 recap speaks volumes about its global reach to millions of electronic design engineers and buyers. Here’s a snapshot of what SupplyFrame saw across its network and the dividends that resulted for its customers:

• 201 million searches for technical specs executed over the network


• 249 million ad impressions delivered, 163% increase from 2009


• 96 million datasheets downloaded from our network, over 3 per second!


• 10.5 million visits sent to distributor websites by FindChips.com


• 5.0 million advertising clicks sent visitors to customer sites, up 124% over 2009


• 3.0 million unique visitors per month, on average, to the SupplyFrame network


• 1.6 million parts had price and delivery quoted via QuoteFX.com


• 884,700 visits sent to customers websites via the new SEP connectivity


• 2,766 customer products promoted and launched in 2010


• 404 promotions for customers' design resources and tools


• 41% growth in the customer base of SupplyFrame Media


• 77% growth in increased orders from existing SupplyFrame Media customers


• APAC page impressions up 110%, driven by China


• EMEA page impressions up 88%, led by Germany


• Americas page impressions up 76%, dominated by the USA

* Figures shown as percentages are based on YOY growth from 2009-2010

 

FindChips.com Component Inventory Search Acquired by SupplyFrame

SupplyFrame, Inc. today announced that it has acquired FindChips.com (www.findchips.com).  The site brings new capabilities to SupplyFrame Media’s proven online advertising products.  FindChips.com has been a favorite site of component buyers for over 12 years.  The unique site has built an intensely loyal user base for performing the fastest, most complete component inventory search on the web.

A scientist at NASA originally created FindChips.com for personal use.  Since then the site has developed a fan base because of its speed, accuracy and no-nonsense approach.  Over 100,000 people each month use the service to locate available stock of electronic components – most buyers use the service multiple times every day.  FindChips.com displays inventory levels and pricing information for leading component distributors across the industry.

“Every day more and more electronic component buyers are using the web to source and buy products.  Our customers are looking for new ways to access and influence this growing audience,” said Steve Flagg, CEO of SupplyFrame Inc.  “The addition of FindChips.com to the SupplyFrame Media product lineup gives the industry a one-stop shop for boosting the online marketing and sales funnel.”

If you have inventory to post on the site, please contact us.

SupplyFrame Freshly Funded and Growing

Here we go!  Today SupplyFrame closed its series B round led by USVP for $7M. Our previous investors, Clearstone and Arcturus, also participated. Why should you care? We have been straining at the seams -- our search traffic has grown so fast the servers are glowing and the hamsters are getting tired!   This funding lets us take the company’s services to a new level. Plus, we are happy to announce that Irwin Federman will join the board from USVP. Irwin brings tremendous knowledge in the component industry to our team. Welcome aboard, Irwin!

Welcome to the SupplyFrame Blog

Today we are excited to announce the launch of the SupplyFrame blog. This blog represents yet another step forward towards our goal in serving the electronic components industry.

SupplyFrame was started by a group of industry professionals with broad experiences from Marshall Industries, Avnet, Texas Instruments and others. Our early focus led to the development of an industry leading quoting tool to help buyers more efficiently source materials.  Last Fall we enhanced our product suite through the launch of our SupplyFrame.com search engine.  We have aggregated information available no where else (market pricing, availability and cross reference parts) and mashed up content from component manufacturers and distributors to provide engineers and buyers with the most complete component information available on the web today.  Then, this February, we announced GoPart, a desktop search widget that gives engineers and buyers access to our content from their desktop and workplace applications (i.e., Excel, Powerpoint, CAD systems, etc.).

We now want to enhance our ongoing dialog with our community using the SupplyFrame blog.  Our intentions are to better communicate with our customers, to share industry information and to capture feedback.  We hope our blog is interesting to you, but more importantly helpful in allowing you to be successful at your job.

Please feel free to comment on our posts, send us an email or call us.  We look forward to collaborating with you.

- Steve Flagg, CEO