SupplyFrame Media Launches Site To Help Electronics Marketers

Today, SupplyFrame Media launched a redesign of the SupplyFrameMedia.com website.   This new site is geared to help marketers and product planners in the electronics industry increase the impact from their online ad spend.   The new site is full of how-to's and free market research that will help marketer, agencies and web designers to improve thier execution online. 

Unique new information on the online activities of engineers in China and analog designers, the new site is a source of new insights for product marketers aiming to grow these valuable markets.  For web designers, marcom managers and agencies, the new site offers a breadth of how-to information about creating an online sales and marketing funnel to measure the business results from product launches, promotions and branding efforts.    The site includes information on frequently used systems such as DoubleClick Dart, Google Analytics and Omniture Site Catalyst.

B2B Online Expert Education Series Launched

We've been receiving lots of requests lately to help customers master pay-for-performance marketing in B2B.   The economy is driving B2B marketers to focus online and curtail (i.e. zero) print to gain control and maximize results from their spend.

To scale this education, we have partnered with other experts in online marketing in B2B to create short, to-the-point video presentations on topics critical to online marketing success in B2B.

Our first round of videos cover:

• Survey Results: The Facts About Engineers Online Today (Part I) - Jeff Curie, SupplyFrame
• Marketing In Tough Times. Growing Revenue in a Challenging Economy - Andy Mindlin, RealWorld Marketing
• The Evolution of the Internet and Marketing In B2B - Karen Breen Vogel - ClearGuage

New video's will come out weekly.  Subscribe to receive notifications of the latest videos.

Enjoy!

Electronic Component Decisions Now Made Online (Podcast Interview)

PodcasterNews interviews SupplyFrame about the challenge faced by electronic component manufacturers to reach global engineer that have shifted their design research habits online.   

Listen to the interview

Q2 2008 SupplyFrame Index Ranks Info Demand for Components and Manufacturers

The Q2 2008 SupplyFrame Index measures worldwide online demand for product information by design engineers.   It was first introduced in April 2008 as a ranking of the top 20 most actively searched electronic component manufacturers.  This quarter SupplyFrame has expanded the SFI to also rank demand by product categories.  The SFI Top 20 is designed to help further understand the online activity of engineers and other professionals in the high-tech space globally.

“The success of the first SFI was monumental as we were able to bring to light what has previously been unknown. The education received from the overall picture of what and how engineers are searching the Web is invaluable,” said Steve Flagg, CEO of SupplyFrame.  “We look forward to creating more variations of the SFI to bring a truly comprehensive view of what is occurring in the online space for electronic components.”

The Q2 2008 SFI Top 20 Index for both Electronic Component Category Demand and Manufacturer Demand can be found at SupplyFrame.com.

741 Opamp - LM741 Opamp Circuits

SupplyFrame search engine has datasheets and spec's on 741's from many manufacturers.  See the LM741 datasheet and specs.

The 741 is the ancestor of many of today's operational amplifiers (amplifiers on a chip). New designs are faster and lower noise but it still a good general purpose device.  The 741 is compensated (its frequency response is tailored) so that it doesn't produce unwanted spurious oscillations in most situations. The 741 is easy to use but has poor speed/gain performance compared to more modern op-amps.

 

The 741's usual 8-pin ‘DIL’ (Dual In Line) or ‘DIP’ (Dual Inline Package) is so popular that many other competing op-amps have adopted the same package/pinout.  The result is a variety of ‘drop in’ replacements or upgrades for 741 variants. These days there is a large family of 741 type devices, made by various manufacturers.

The LM741 is a very popular variant of the 741.  Check out many LM741 out there today.

The values given below are ‘typical’ for an ordinary 741:

Typical values of Basic Parameters:

Rail voltages :  +/- 15V dc (+/- 5V min,  +/- 18V max)
Input impedance: Around 2MegOhms
Low Frequency voltage gain: approx 200,000
Input bias current: 80nA
Slew rate: 0.5V per microsecond
Maximum output current: 20mA
Recommended output load: not less than 2kilOhms

Note that, due to the frequency compensation, the 741's voltage gain falls rapidly with increasing signal frequency. Typically down to 1000 at 1kHz, 100 at 10kHz, and unity at about 1MHz. To make this easy to remember we can say that the 741 has a gain-bandwidth product of around one million (i.e. 1 MHz as the units of frequency are Hz).

Source

Open Pricing in B2B

Unlike shopping for business products, consumers take it for granted that we can see alternative prices side by side in many sites across the web.   Amazon, Froogle, CNet, Shopzilla are among hundreds of sites we all use to find an online source for a product.

There are certainly sites that want to give you comparison pricing in B2B but often they are violating terms of use of the data they present on thier sites.   They scrape it from authorized vendors because these vendors terms of use disallow the use of the data by others for commercial purposes.

MarketingSherpa's reports that 82% of technology marketers want to keep thier pricing somewhat confidential requiring the prospect to reach out to the company.  They report evidence that this practice may cut companies off from new prospects and hot prospects.  Open pricing can be an assett.  "89% of decision makers were  able to recall a purchase where open pricing had a specific impact on the progress of the purchase."

In the world of electronic components, showing comparative pricing between distributors is not an approved practice.    Is this going to ultimately go the way of the consumer marketplace?   We are already seeing signs that this may be the case.   Newark has fired the first bullet.  Newark is now posting product pricing on Google.  Other customer studies say this is what customers want.   I personally think other catalog distributors won't let Newark have this advantage all to themselves and begin to follow suit. 

Jeff

We Won the Model of Excellence Award!

SupplyFrame was awarded the Model of Excellence award from InfoCommerce.   The award is granted to the "Best of the best in database information publishing.

Thanks for the acknowledgment!

SupplyFrame Now Reaches Engineers in China

SupplyFrame has now launched our first partner site in China with eeFocus.   eeFocus is the leading community of electronics designers in mainland China.   Now these Chinese engineers have direct access to the Chinese language version of SupplyFrame content from inside of eeFocus.com.

Searchers Want Instant Gratification

eMarketer's new reports measures what many search marketers felt in their gut.   Searchers are increasingly impatient to find what they seek on the top of search results pages.   The latest metrics show that seven of 10 searchers click a result on the first page of results, 92% went as far as three pages.

What do searchers if they aren't gratified?  They change their search keyword phrase or engine.   Nearly half of the searchers take this tactic rather than abandon the hunt if they didn't find what they need in the first page of results - over 90% change the search criteria if they don't find the results in the first three pages.

We think this is a big opportunity.   SupplyFrame search results present actual data, not links to data.  You don't need to click deeper often because we present the most frequently needed component information in the search results themselves.

Read the article

Technorati Profile

SupplyFrame Index of Demand for Component Technical Data

SupplyFrame introduced the industry’s first index to measure on-line demand by engineers for technical information on electronic components.

The SupplyFrame Index (SFI) measures the worldwide on-line demand for product information and was created in response to requests by suppliers to better understand on-line activity of engineers across the globe.  The SFI summarizes activity for component manufacturers by ranking the Top 20.   Here is the Q1 2008 SFI.