Exclusive First Access: New Online Brand Benchmark Report

We believe that everything in online marketing can and should be measured to get the best results from your work. Keeping with that theme, SupplyFrame is sharing a new report with you that benchmarks 30 industry leading brands online. The report documents dozens of online marketing best practices, and further, provides ranking analysis on how each organization is performing against its industry peers.

The report, "Online Brand Benchmark Report: 30 Leading Brands in the Electronics Industry," was published by Heardable, a real-time contextual brand analytics platform. Heardable Co-Founder Gunther Sonnenfeld shared that "the objective of this report is to help leaders in the electronics industry understand the levers through which online brand value is created in order to identify opportunities to grow the value of their brand going forward."

Highlights from the Report's Findings

Electronics brands element14, Newark and Texas Instruments came out on top in social media and website performance. In-depth performance diagnostics measured many factors from mobile readiness to social network participation to adeptness at SEO.

Five Best Practices Leading Electronics Industry Brands are Following

1. Strong social media presence, participation, followers and advocates
2. Search engine optimized websites
3. Usable websites (easy to engage, share, interact, contact and transact)
4. Regular monitoring and optimization using web analytics software and testing tools
5. Optimizing websites for mobile smartphone browsing

More Information on the Report

Learn more about the report and Heardable's methodology or get insights into your brand with their free consultation: marketing@heardable.com.

DOWNLOAD COMPLIMENTARY REPORT NOW

Comments

[Alisha Tannersby]

I really enjoyed this report! What I found amazing was how many brands had not customized their Facebook page URL's. 12! This is so simple to do - and it appears to be an important 'branding' step in one's social media efforts.

Also, just 33% of the electronics industry brands featured in this report have websites optimized for mobile smartphone browsing. In today's day and age, that almost seems negligent.

Thanks again for sharing this, SupplyFrame.

-AT

[Wendy Guerin]

Thanks for the valuable feedback Alisha!

[Jeff]

Great reading I have learned a lot from this post Thanks to sharing.