Content is king when it comes to online marketing. Without content, it's hard to attract searchers on Google or engage in dialog on social sites. The challenge to most marketers is that content is time consuming to create. But you can put your pen away - no witty prose is needed to attract engineers.
As an electronics supplier, you already have the top content that engineers want: datasheets (plus application notes and reference designs). Today's engineers search for these technical documents frequently to do their jobs.
What is needed from you as a marketer is to look at your website through the eyes of a publisher. You have the content...now you need to make it available and extract value from it. As a content publisher, here are some questions to think about:
- Is it easy to find your valuable content?
- Do you know what content is read most?
- Are you maximizing the use and reach of your content for your prospects?
- How do you turn a visitor looking for content into increased revenue?
The marketing discipline is called "Content Marketing". We put together some further free reading that sheds light on this effective inbound marketing approach:
