New Whitepaper Released: How Unmet Demand for Engineering Content Led to a New Marketing Channel
SupplyFrame Media released a new paper
that explains the insights
and market research that led to our fast growing new marketing channel for the electronics industry.
The paper was written for marketing
communications and product marketing professionals in the electronics
industry. In the paper,
SupplyFrame Media explores the change in behavior of engineers as they shifted
to rely primarily on the web for design research and how, as a result, a new
opportunity for advertising to the global engineering and purchasing audience
emerged. The search behavior of
engineers and the strategy used by SupplyFrame Media to harness the audience
for the benefit of manufacturers and distributors are also detailed, as is the
way in which current industry leaders are utilizing the web for their
promotional campaigns.
Download the free white paper from SupplyFrame Media's Marketing Resource Center.
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