The e-mail design challenges b-to-b marketers need to consider

E-mail design should be a concern for all marketers because e-mail is the one channel that can completely undo all the creative work you've done.

What does that mean? Well, you could have an amazing creative concept but, when directly applied to e-mail, it may not necessarily translate for a number of reasons.  Corporate email systems are predominantly Outlook and Lotus Notes.   Each of these and each of their versions can cause problems delivering you creative. Here are the three most important design factors for b-to-b marketers to consider, read the full article on the details:

1. Image suppression
2. Code rendering
3. Branding

Read the full post: What e-mail design challenges do b-to-b marketers need to consider? :: BtoB Magazine