Suprise! The ads customers like probably don't match your beliefs.

We don't cover a lot of consumer marketing information but feel this article is valuable to all our advertisers.  Take a look:

According to a new LinkedIn Research Network/Harris Poll in June, 2009, of consumers and advertisers involved in the advertising decision making process, there are often disparate views of the effectiveness of advertising types. While over half of advertisers believe ads that make people stop and think (53%) and ads that give people new information (51%) are very effective, just three in ten consumers (30% and 29% respectively) feel the same, says the report.

Where do advertisers and consumers line up best?  Ads that are:

• Entertaining
• Funny
• Informative
• Make me stop and think
• Give me new information

So cheer things up, people are overwhelmed with sales pitches and Fear Uncertainty and Doubt ads.  

The article has considerable information and links to the original survey.  Read it here.

Want the original survey results?  Get it here.

Comments

[Douglas Sperber]

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