The latest forecast from Forrester Research predicts that interactive marketing in the US will hit nearly $55 billion by 2014 and will grow - at a compound annual growth rate of 17% - from 12% of overall ad spend in 2009 to 21% over the next five years.
According to Forrester’s Five-Year Interactive Marketing Forecast Report, search marketing - which now composes more than half of 2009’s overall interactive spend, will continue to make up the biggest portion of interactive dollars, rising from $5.4 B in 2009 to $31.6B in 2014 at a compound annual growth rate of 15%.
Social media marketing and mobile marketing, however, will
experience the highest growth rates among the digital tactics, the
report stated. Social media, which represents only $716M today, is
expected to balloon to $3.1B by 2014, and grow at the highest compound
annual growth rate, 34%. Forrester noted that owned social media
assets (such as internal blogs, community sites) are currently the only
emerging media getting traction in today’s economic climate.
Similarly, mobile marketing, which accounts for $391M in 2009, will
grow to $1.3B in 2014 at a compound annual growth rate of 27%.
Read the full post: MarketingCharts
"Social media marketing and mobile marketing, however, will experience the highest growth rates among the digital tactics, the report stated." - IT related jobs are really booming and continuously growing! Thanks for the information. Nice blog.
Posted by: call centers philippines | April 27, 2010 at 10:50 PM