List Rental Prices Begin to Stabilize

Prices for marketing list rentals have begun to stabilize across all major categories, though permission-based B2C and B2B email list prices show the largest decline vs. last year, according to the Summer 2009 List Price Index from Worldata.

The index, which serves as a barometer for pricing and trending of list rentals, shows that permission-based email B2C experienced the largest price decrease and percent drop from the previous year.  The second-largest price decrease occurred in permission-based email B2B lists.  Permission-based email B2B is the highest-priced category, with a Summer 2009 straight average price of $288/M, a decrease of $11/M from last year.

Read the full report: worldata-list-price-index-straight-percent-average-ppm-july-summer-2009.jpg