Email Marketing Budgets Up, Ad Budgets Down

According to the June "2009 Marketing Trends Survey" by StrongMail Systems, even in the midst of the current recession, 42% of nearly 1,000 global business leaders polled plan to increase marketing budgets in 2009, and an additional 43% plan to maintain current levels.  According to the report, businesses currently project that 34% of customers will spend more in the second half of 2009, versus only 19% in the December survey, while an additional 31% project that customers will spend the same.

Planned investment in email marketing has also increased, with 81% of businesses planning to increase budgets targeting this channel, versus 73% in December 2008. Additionally, social media has emerged as a significant focus for increased investment, as reported by 58% of businesses.

Read the full post: MediaPost Publications Email Marketing Budgets Up, Ad Budgets Down 07/28/2009