8 Dimensions Of Excellent Landing Pages

Are your landing pages feeling tired? Is your conversion rate stagnant? Not quite sure what to try next? To re-energize your post-click marketing, it can help to step back and evaluate your approach from several different perspectives.

Here’s a quick exercise, the Landing Page Wonder Wheel—as in, “I wonder how to improve my landing pages?”—that can give you fresh inspiration.

Landing Page Wonder Wheel

The Landing Page Wonder Wheel consists of eight dimensions on which you rate your current landing page creative and management capabilities, on a scale of 1 to 10. A 1 means you’re not doing very well there, while a 10 means you may be the best in the world at it.

1. Message match. How tight is the continuity between your adverting and your landing pages?
2. Visual design. How good do your landing pages look?
3. Depth. How much substance do your landing pages have?
4. Freshness. How frequently do you revisit your existing landing pages to update them and inject new life?
5. Interactivity. Are your pages flat text and images, or do you provide interactive ways to capture a respondent’s attention?
6. Launch speed. How long does it take you, concept-to-completion, to launch a brand new landing page?
7. Non-conversion value. How well do you do with the respondents who don’t convert on your landing pages?
8. Boldness. Do your landing pages charge forward with bold, new ideas—or are they tepid and formulaic?

Read all the details here: 8 Dimensions Of Excellent Landing Pages