SupplyFrame Announces European Sales Representative

SupplyFrame announced that Nick Walker will represent sales for the European advertising market.  The addition will provide SupplyFrame with a local point of presence for the rapidly growing European customer base.

Welcome Nick!

Standard Logic, Transistors and Amplifiers Lead Search Activity of Online Engineers in the SupplyFrame Index for Q3 2008

SupplyFrame has released the third installment of the industry-leading SupplyFrame Index (SFI), which measures worldwide online demand for technical product information by engineers.  SupplyFrame has expanded the index to also include relative ranking from previous quarters to help marketers understand how online behavior is shifting. The SFI was first introduced in April 2008 and ranks the top 20 most actively searched component manufacturers and component categories. 

Check out the SFI for Q3 2008.

The Right Changes in Difficult Times

Did you know:

• 71% of engineers spend < 2 hours/mo. researching parts in print publications      
  
• Consequently, 85% of manufacturers are cutting traditional marketing spend

• 70% of engineers spend > 3 hours/mo. researching parts on the web
• Resulting in 60% of manufacturers increasing their online marketing.

The collision of global economic turmoil with our market requires all marketers to cut costs and produce measurable results immediately. 

We hope this short factual presentation will help you understand the shift in marketing and your audience.

Get the presentation now.