Electronics Marketing News

Microchip Datasheet PDFs Now in SupplyFrame

Microchip is one of our new partners.   Their complete line of parts, datasheet PDF files and sourcing options are now available across SupplyFrame and our syndication partners.

Microchip Technology Inc. is a leading provider of microcontroller and analog semiconductors, providing low-risk product development, lower total system cost and faster time to market for thousands of diverse customer applications worldwide.

Key product lines include:

• Analog
• Memory
• PIC Microcontrollers
• dsPIC Digital Signal Processors

View all the Microchip products here

Open Pricing in B2B

Unlike shopping for business products, consumers take it for granted that we can see alternative prices side by side in many sites across the web.   Amazon, Froogle, CNet, Shopzilla are among hundreds of sites we all use to find an online source for a product.

There are certainly sites that want to give you comparison pricing in B2B but often they are violating terms of use of the data they present on thier sites.   They scrape it from authorized vendors because these vendors terms of use disallow the use of the data by others for commercial purposes.

MarketingSherpa's reports that 82% of technology marketers want to keep thier pricing somewhat confidential requiring the prospect to reach out to the company.  They report evidence that this practice may cut companies off from new prospects and hot prospects.  Open pricing can be an assett.  "89% of decision makers were  able to recall a purchase where open pricing had a specific impact on the progress of the purchase."

In the world of electronic components, showing comparative pricing between distributors is not an approved practice.    Is this going to ultimately go the way of the consumer marketplace?   We are already seeing signs that this may be the case.   Newark has fired the first bullet.  Newark is now posting product pricing on Google.  Other customer studies say this is what customers want.   I personally think other catalog distributors won't let Newark have this advantage all to themselves and begin to follow suit. 

Jeff

Mouser E-Commerce Now Connected Through SupplyFrame

We are pleased to announce that lines carried through Mouser are now available for immediate online purchasing through SupplyFrame.

Mouser Electronics, Inc. is an electronic component distributor, focused on the rapid introduction of new products and technologies to electronic design engineers.  Mouser.com features over 980,000 products online from more than 335 manufacturers.  Mouser’s 2,128+ page catalog is published every 90 days, providing designers with up-to-date data on the components now available for the next generation of electronic devices.  Mouser ships globally to over 280,000 customers in 170 countries from its 432,000 sq. ft.state-of-the-art facility in Mansfield, Texas.

Mouser is undergoing tremendous expansion of its facilities. The report that the initial expansion currently has a total of 46 stations shipping over 30,000 lines per day. The expansion plan will add capacity to include 86 stations shipping over 61,000 lines per day.

The total campus facility expansion increased the headquarters building from 173,000 to 432,000 sq. ft. and includes a significant expansion of office space and meeting areas, expanded customer service call center, state-of-the-art internet data center, as well as the significant increase in warehouse space.

We Won the Model of Excellence Award!

SupplyFrame was awarded the Model of Excellence award from InfoCommerce.   The award is granted to the "Best of the best in database information publishing.

Thanks for the acknowledgment!

SupplyFrame Now Reaches Engineers in China

SupplyFrame has now launched our first partner site in China with eeFocus.   eeFocus is the leading community of electronics designers in mainland China.   Now these Chinese engineers have direct access to the Chinese language version of SupplyFrame content from inside of eeFocus.com.