Electronics Marketing News

US Internet Advertising to Double Over Next Four Years

Online advertising is on a tear.   eMarketer forecasts that online marketing will reach $42B in 2011.  That's double 2007.   Although B2B is only a portion of this, the analysis clearly illustrates the rapidly growing preference of marketers to this targeted and measurable medium.   For electronics marketers in particular, online advertising allows you to reach the millions of engineers that use the Internet as their preferred tools of component research.

Recom Power Arrives at the 'Frame

Recom Power Inc. has served the electronics industry for over 30 years, offering single, dual, and triple output AC/DC converters, DC/DC converters and switching regulators as standard catalog products for fast delivery. The principle markets supported are in the performance – oriented telecommunications, industrial control, data processing, transportation (incl. avionics), medical industries, military and test equipment.

RECOM power conversion products are designed and tested in Germany, whilst volume production is located in the Far East. RECOM products are available through a worldwide network of stocking distributors and direct sales organizations.

Print Media Takes Another Hit: PC World Australia to Stop the Presses

This week PC World Australia announced that it will stop printing copies of the tech magazine.   PC Worlds Australia will continue its online presence.   Print remains a strong medium but this trend seems to be acute in tech.   Business2.0 recently shipped its last edition.   A number of major media houses are shedding, consolidating or reducing release frequencies of low performance tech magazines.

Tech in particular is susceptible to the growth in on-line media and advertising.   Afterall, why read the latest technology news when its already 2-4 week old?   There may always be a place for glossy mags and heavy pictorial issues to grace the coffee tables but if it's news you want - it's online now.   That said - is it early to announce the death of print?   Yes, way too early.   Reading in-depth and lengthy articles on your machine hurts and isn't very convenient.   

NVE Practical Spintronics Now Searchable Online

NVE Corporation is a leader in practical spintronics

NVE Corporation develops and sells devices using "spintronics," a nanotechnology they helped pioneer, which utilizes electron spin rather than electron charge to acquire, store and transmit information.

They make spintronics practical by manufacturing high-performance products including sensors and couplers that are used to acquire and transmit data in industrial, scientific, and medical applications. NVE has also licensed spintronic magnetoresistive random access memory technology, commonly known as MRAM.

Welome to SupplyFrame!

Microbridge calibration product information is now inside SupplyFrame

Microbridge manufactures electronic calibration products and solutions in the consumer, automotive, medical and other industries.

Microbridge's resistor calibration products (Rejustor™) are the first integrated calibration and temperature compensation systems for analog circuit design and production.  Microbridge manufactures and licenses the Rejustor polysilicon re-adjustable resistance devices for calibration and temperature compensation.

Microbridge's technology enables product designers to achieve one-step calibration and passive adjustment, is adaptive and adjustable in circuit, and it allows calibration in the analog domain to improve the design of current and future products.

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